The food truck industry has seen phenomenal success over the last few years. As
a result, many budding entrepreneurs are diving into the mobile bartending
business. Owing to the low overheads to set things up this is an ideal business for
first timers. Unlike old-school bars, with a mobile bar you won’t have slow nights
and seasonal business. Because most mobile bars are deployed by wealthy
corporates or big event companies who have the pulling power to draw large
crowds. The crowd will naturally head straight to the bar in-between or after the
main event. Another incentive is that you can continue to maintain this as a side
job while still holding a 9-5 job.
Mobile bars don’t leave a dent in your pocket and are relatively inexpensive to
start. However, here are a few costs that you’ll have to bear.
Every successful business is also a successful brand. And for you to have an edge
over others, you must ace the branding game. A good name is crucial for its recall
value and instant connection. A strong presence on social media too is needed.
Luckily, this doesn’t cost as much as you’d think, simply invest in a team of young
interns who are brimming with fresh ideas. It’s also important to visualize how
your bar would look and the kind of impression you hope to make.
2. The Bar
The heaviest cost to bear is that of the bar of itself. Some entrepreneurs stick
with a traditional set up, but one that can be dismantled and dumped at the back
of a van. The flexibility and fluidity that comes with such bars is very rewarding
and proves to be a worthy investment in due time.
3. The decor
You’ll need to hire an expert to design a bar with eye-catching artwork and
visuals. This might be a pricey affair but surely one that’s worth every penny. As
part of decor, you’ll need paint, lighting, signage, furniture and funky props. The
bar can have a certain theme, like retro, sporty, futuristic, etc. A well executed
bar will stand out and draw people in.
This is the fun part. Depending on the kind of bar you’re planning to set up, you’ll
need the appropriate equipment. Such as mixers, shakers, measuring tools,
bottle toppers, muddlers, and containers for garnishes, mini refrigerators and
blenders. All put together, this may cost a couple of thousands.
5. Legal permits
Much like any new business set up, you are bound by law to complete certain
formalities. Even a bar on wheels is not exempted. States like California, Texas
and even New York refrain from giving permits to mobile bars that sell alcohol.
And the states that do give a permit do so by charging an exorbitant fee. For
instance, you can set up a mobile bartending service in Alabama, but cannot
exploit the mobility of your business and might be compelled to sell alcohol in
just one location. But, if you work only at private events, you can evade it. As the
host of such events arrange for the alcohol and you’ll be expected to take care of
shell out on an insurance cover that protects you from any
contingent financial liability that could lead to a lawsuit. And also coverage
incase of any damage caused to your bar by drunk or unstable customers. While
these policies are certainly bound to be expensive are much needed to protect
Lastly, you’ll need some skilled staff by your side to make this a success.
Confident, charismatic and extremely calm under pressure, ensure any
prospective candidate checks all these three boxes.